Origin Story The concept started in San Diego, CA back in 2012. This Satori-like experience was born out of the onslaught of social media that was being thrown out into the web from family, friends, and complete strangers. Millions of us sharing the fun times and personal experiences we were creating in life, the weekend activities, commenting on pop culture and headlines, sharing memes or the latest app that kept us entertained. Yet, there we were, connected to everyone with tons of information and knowledge. Literally at our finger tips. Paralyzed by social media boredom. The ‘anchor belief’ for this
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